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The key is ALOHA.

Designed With Moʻolelo In Mind.

Encompassing narratives, literature, histories, and traditions, moʻolelo are intimately entwined with cultural identity, reciprocal relationships, and the valuing of place, collectively informing and enriching all facets of life. To look forward, we must look behind.

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Towels

Full size Towels, Sport Towels, Beach Blankets and more.

Shop Towels
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Apparel

Soft Cotton Tees to Aloha Shirts for everyday island life.

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Bags + Pouches

Neoprene water-resistant pouches and tote bags with more to come.

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Accessories

Pareo and headwear to accessories your gear.

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Travel Made Easy.

Our microfiber towels excel in portability and quick-drying abilities while also offering high-quality, luxurious feels, making them great for travel and almost any adventure.

Hae Microfiber Towel
Hae Microfiber Towel
Hae Microfiber Towel
Hae Microfiber Towel
0% OFF
Hae Microfiber Towel
Hae Microfiber Towel
Hae Microfiber Towel
Hae Microfiber Towel

Hae Microfiber Towel

$60.00
Mahina Microfiber Towel
Mahina Microfiber Towel
Mahina Microfiber Towel
0% OFF
Mahina Microfiber Towel
Mahina Microfiber Towel
Mahina Microfiber Towel

Mahina Microfiber Towel

$60.00
Hala Microfiber Towel
Hala Microfiber Towel
Hala Microfiber Towel
0% OFF
Hala Microfiber Towel
Hala Microfiber Towel
Hala Microfiber Towel

Hala Microfiber Towel

$60.00
Ulana Microfiber Towel
Ulana Microfiber Towel
Ulana Microfiber Towel
0% OFF
Ulana Microfiber Towel
Ulana Microfiber Towel
Ulana Microfiber Towel

Ulana Microfiber Towel

$60.00

For People,
Place, and
Perpetuation

Storytelling is a universal means of communicating cultural traditions, values and beliefs. It’s a tool used to pass on information about history, science, government and politics.

Some stories are new while others have been handed down through the generations. Regardless of the origin of stories, storytelling is unique, a dynamic interaction between the storyteller and the audience.

Legends were a way of documenting history, knowledge, facts and beliefs from generation to generation.

Some include the story of the demi-God Maui, who pulled the islands up from the bottom of the sea; stories about the volcano goddess Pele and her snow sister Poliahu and the Kumulipo, which tells about the creation of the Islands.

New Arrivals

Turn heads with the perfect gift this year. New Aloha Shirts and Atheltic Polos.

ʻUlu Polo Shirt
ʻUlu Polo Shirt
ʻUlu Polo Shirt
ʻUlu Polo Shirt
ʻUlu Polo Shirt
ʻUlu Polo Shirt
ʻUlu Polo Shirt
ʻUlu Polo Shirt
ʻUlu Polo Shirt
ʻUlu Polo Shirt
0% OFF
ʻUlu Polo Shirt
ʻUlu Polo Shirt
ʻUlu Polo Shirt
ʻUlu Polo Shirt
ʻUlu Polo Shirt
ʻUlu Polo Shirt
ʻUlu Polo Shirt
ʻUlu Polo Shirt
ʻUlu Polo Shirt
ʻUlu Polo Shirt

ʻUlu Polo Shirt

Shop Shirts
ʻIlima Aloha Shirt
ʻIlima Aloha Shirt
ʻIlima Aloha Shirt
ʻIlima Aloha Shirt
ʻIlima Aloha Shirt
ʻIlima Aloha Shirt
ʻIlima Aloha Shirt
ʻIlima Aloha Shirt
0% OFF
ʻIlima Aloha Shirt
ʻIlima Aloha Shirt
ʻIlima Aloha Shirt
ʻIlima Aloha Shirt
ʻIlima Aloha Shirt
ʻIlima Aloha Shirt
ʻIlima Aloha Shirt
ʻIlima Aloha Shirt

ʻIlima Aloha Shirt

Shop Shirts

Live the Moʻolelo Legacy.

Spreading stories and culture, celebrating our ocean highway and creating a healthy community - these inspire everything we do.

When we first started in 2016, our goal was to use our platform and brand to benefit both the culture and people.Aloha Modern is all about bringing true Hawaiian life into their designs as authentically as we can. This is why every design at Aloha Modern has a full story behind it and its inspiration!

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Aloha Modern's mission is to advance learning and discovery through storytelling. As a Hawaii-born lifestyle company, in one of the most ethnically and culturally diverse places in the world, it is Aloha Modern’s commitment to give voice to individuals and communities that reflect Hawaii’s diversity with the purpose to educate the community through storytelling.

Proudly Achieved.

Community

Over the years, Aloha Modern has donated over $25,000 in donations, aid relief and education financial aid to various community foundations and non-profit organizations ranging from Aha Punana Leo, Maui Strong Fund, Na Kama Kai and many halau. 

Learn About Nā Kama KaiLearn About Maui Strong Fund

Collaborations

We welcome collaborations whenever we can bring two like-minded companies together to create a unique product. Some of our partners in collaborations include: Hawaiian Airlines, Polynesian Voyaging Society, Turtle Bay Resort and Maunalani Resort.

Shop Hōkūleʻa Twilight TowelShop Hawaiian Airlines Logo Store

Organic Resource

We source organic when we can. Our tees are made with Supima cotton. Supima is a non-profit trade association in the United States whose main objective is to promote the use of 100% U.S. grown American Pima cotton around the world.

Learn About SupimaSupima Source Transparancy

Lets Talk Story.

Fill out the form below or email us at info@alohamodern.com for customs orders and general inquiries. For wholesale and bulk order inquires please email us at sales@alohamodern.com