Our Story

Aloha Modern was conceived over cold beers and Mākaha sunsets by co-founders Malia Ka‘aihue and Reyn Mukawa. What started as a passion project between two friends has become a full-fledged lifestyle brand.

Aloha Modern began as a creative project for Kaʻaihue and Mukawa to dive into after their day jobs. However, the ethos of their daytime work—to develop and foster authentic Hawaiʻi stories—pulses through the heart of their shared business. Kaʻaihue is President of DTL, a strategy, design, and communication studio grounded in Hawaiian Culture. The architecture firm, where Mukawa works, specializes in environmentally and culturally appropriate designs that add value to the community.

Aloha Modern is a Hawaiʻi born lifestyle company. Pairing our deep genealogical roots in casual expressions for your everyday life. The moʻolelo, or story explains the meaning behind each design. Aloha is a state of being, a way of knowing, a lens in which we see the world. We express Aloha Modern in cultural, contemporary & honest ways. Live the Legacy!

"The intent was always to tell stories, to tell stories well, and honor the culture of Hawaiʻi"

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Community

Learn more about whats happening in our communities. Local events and community news.

LOCATIONS

See where to get all your Aloha Modern gear without waiting for shipping.
Click here to see a list of our retailers.

Ambassadors

We team up with local athletes, artists, musicians and creators who are using their passion for spreading aloha & living the legacy.

NĀ Hoa

AMBASSADORS

We team up with local athletes, artist, musicians and creators who are using their passion for spreading aloha & living the legacy.

Team member

Puamakamae DeSoto

waterwoman

Team member

Pekuna Hong

photographer 

Team member

Malika Dudley

media & news

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