Lā Hoʻihoʻi Ea was established in 1843 under Kamehameha III, Kauikeaouli, after a temporary occupation by rogue agents of the British Crown. Effective control of the government had been seized and all Hawaiian flags were lowered and burned by order of British Lord George Paulet. Months later, Queen Victoria sent Admiral Richard Thomas to Hawaiʻi to remove Paulet and correct this unwarranted transgression against the Hawaiian Kingdom.
In a large ceremony attended by thousands of Hawaiian citizens, of all ethnicities, a flag ceremony was held at what is now Thomas Square in Honolulu, where the Union Jack was lowered and the Hawaiian flag was raised to symbolize the return of effective sovereign control back into the hands of Hawaiʻi and Kamehameha III. The words “Ua mau ke ea o ka ʻāina i ka pono” were first uttered by Kamehameha III on July 31, 1843. The sovereignty of the land is perpetuated through justice.