About

ABOUT US

OUR STORY

-Since 2015

We dreamt up the concept of Aloha Modern over pau hana drinks wanting to tell the deep relevant stories of Hawaiʻi in fun ways. The ocean remains a place of refuge for us so it just made sense to create this ocean lifestyle company. As island people the ocean is what connects us with the rest of the world, our vision is to share a little bit of Hawaiʻi with every design.

HOW WE STARTED

It was a winning combination of creative conversations during pau hana, ingenuity and a desire to honor the culture of Hawaiʻi that Aloha Modern came to be. The designs of the brand’s products from its beach towels to bedsheets are inspired by the stars, ocean and landscapes–as seen from an island-rooted perspective. Mālia Kaʻaihue and Reyn Mukawa create products that can be used in daily life, but have the heart of an heirloom.

PAU HANA DRINKS

Aloha Modern was conceived over cold beers and Mākaha sunsets by co-founders Malia Ka‘aihue and Reyn Mukawa. What started as a passion project between two friends has become a full-fledged business. By day, Mālia is president of DTL, a Hawaiian strategy, design, and communication studio grounded in Hawaiian culture. WCIT Architecture firm, where Reyn is an Associate, specializes in culturally influenced designs that add value to the community.

ALOHA MODERN CONTINUES

Within the last four years, Ka‘aihue and Mukawa’s collaboration has led to a thriving lifestyle brand. Apparent in its prints, the original desire of Aloha Modern's founders has materialized. These days, their line of products includes apparel, beach blankets, towels, bedsheets and totes. Each item on Aloha Modern's shop is accompanied by amoʻolelo (story) in the product description, which explains the meaning behind the item’s name and design.

It's A Hawai'i Thing

See more media on out social media @alohamodern