ABOUT
Our Story
Beers + Sunsets
It was a winning combination of creative conversations during pauhana, ingenuity and a desire to honor the culture of Hawaiʻi that Aloha Modern came to be. The designs of our products are inspired by the stars, ocean and landscapes–as seen from an island-rooted perspective. Through our brand, founders Mālia Kaʻaihue and Reyn Mukawa offer products that can be used in daily life, but have the heart of an heirloom. The duo’s prints authentically share island stories, honor the past, all while offering a genuine product for generations to come.
More Stories to Tell
By day, Kaʻaihue is president of DTL, a strategy, design, and communication studio grounded in Hawaiian culture. The architecture firm, where Mukawa works, specializes in environmentally and culturally appropriate designs that add value to the community. Aloha Modern began as a creative project for Kaʻaihue and Mukawa to dive into after their day jobs. However, the ethos of their work—to develop and foster authentic Hawaiʻi stories—pulses through the heart of their shared business.
Live The Legacy
The brand started with bags and round towels as its owners found that locals sought something that was more in line with their taste and not designed for tourists. Aloha Modern designs are intimate, as its founders say they design for their families. While Aloha Modern inspiration remains close to home, the genuine reflection of local culture is an aspect of its brand that has attracted other international markets.
Living808 + MIH
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It's A Hawai'i Thing
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Urban Honolulu
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