MO‘OLELO: ʻOhana is instrumental to community empowerment. When our families are strong and healthy, and when we have positive engagement within the ʻohana, from keiki to kūpuna, it is then that we can thrive. Our connections to our culture and our land begin with our connections within our own families. According to mo‘olelo, the god Kū fell in love with a human woman. He married her and together they raised a family until a time of terrible famine. Driven by love for his ‘ohana, Kū transformed himself into an ‘ulu tree so they would not starve. That was the first ‘ulu tree; all ‘ulu trees are descended from Kū. The story tells of the sacrifices one makes for unconditional love of their ‘ohana.

ABOUT PRODUCT: Our tee is a soft staple. This essential features a crew neck, tailored fit. Crafted from our supremely soft, proprietary Airlume combed and ring-spun cotton, our Short Sleeve Tee is a daily basic designed with comfort in mind. Side-seamed. Shoulder taping. 100% Made in USA and Platinum WRAP Certified. 60% Airlume combed and ring-spun cotton, 40% polyester, 4.2 oz.