MO‘OLELO: KULEANA. Kuleana is one’s personal sense of responsibility. The word brings many meanings to the surface through self-motivation, ownership, empowerment, and personal growth. There is transformation in Kuleana, one that comes from ho‘ohiki or vow, keeping the promises you make to others, but also to yourself.

ABOUT PRODUCT: Our tee is a soft staple. This essential features a crew neck, tailored fit. Crafted from our supremely soft, proprietary Airlume combed and ring-spun cotton, our Short Sleeve Tee is a daily basic designed with comfort in mind. Side-seamed. Shoulder taping. 100% Made in USA and Platinum WRAP Certified. 100% Airlume combed and ring-spun cotton, 4.2 oz.