KULEANA. Kuleana is one’s personal sense of responsibility. The word brings many meanings to the surface through self-motivation, ownership, empowerment, and personal growth. There is transformation in Kuleana, one that comes from ho‘ohiki or vow, keeping the promises you make to others, but also to yourself.
We source organic when we can. Our tees are made with Supima cotton. Supima is a non-profit trade association in the United States whose main objective is to promote the use of 100% U.S. grown American Pima cotton around the world.